10 Tips for a Better Website
Most of us want a better website but the problem is we just don’t know where to start. Many developers worry that this means a complete overhaul of their website. However, more often than not a few tweaks is all that is needed to drastically improve and achieve a better website.
1. Condense the menu
If you have more than a few items under one heading on your navigation bar, you may want to look at tidying it up. A cleaner navigation makes content much easier to locate, which ultimately leds to a better website. When things are easier to find it creates a better user experience for your website’s users and will keep them on your site for that little bit longer.
2. Add an about us page
Before a user becomes a customer they usually want to know who they are dealing with. This helps to put the customer at ease and reassure them that they can trust you and your company. By adding little things like pictures of your team with biographies shows the customer that you’re a real human being and that they can relate to you.
3. Put a phone number on the homepage
It may seem obvious but every website should have a contact number. Burying it on a contact page does not count! Most users will access your website just to find the contact details, so it makes sense to make them prominent on the homepage. It is most common to have the contact number in the top right corner or in the footer but regardless of where, just make sure you put it somewhere!
4. Include business hours
Similar to the contact number, users will want to know when a business is open. Users will also want to know when you are contactable and by making this information easily accessible you are creating a better user experience. A better user experience leads to a happier customer and happy customers are never a bad thing!
5. Use large, bold images
It is true that images speak louder than words and many designer are now realising the power of this. It is much easier to capture a users attention with beautiful imagery than line after line of text. We recommend you include pictures of your team in action, shots of the local area and especially projects you have previously worked on.
6. Make the site mobile-friendly
Mobile development is huge right now and it is only going to continue to grow. New customers are becoming increasingly more likely to come from mobile browsing. However, it can be extremely frustrating to navigate a site that is not optimised for mobile screens. We can not recommend enough that you should invest time and effort into developing a mobile-friendly site if you want a better website.
7. Get social with your customers
These days, it seems like the entire world is on social media in some form or another. The right type of social media can be invaluable for building a community and establishing better relationships with your customers. A good place to start is with a Facebook page or Twitter account and then tailor these campaigns to focus on your target audience.
8. Have a call to action on every page
Every page on your website should try to make your users do something. The action is entirely dependent on the nature of your website but whatever it is, make sure the user knows it. The key is to prevent the user from thinking whilst browsing your website. The call to action should be clear enough that it automatically leads the user to it.
9. Figure out the site’s main goal
This point is all too often overlooked but it is essential to know why you have website and what that website should do. Once you know this, you can tailor the website to accomplish the goal. It is crucial to make your goal the top priority and to restructure or redesign the site in any way that will facilitate and support this goal.
10. Hire a professional for a Better Website
If your website is under-performing and the design and development work is carried out internally, it may be worth looking at introducing some external professionals. Sometimes bringing in some fresh ideas is exactly what a business or project needs to move it forward. A professional can bring their own experience and expertise to a project, which can often be invaluable to the success of a website. Feel free to get in touch with ourselves at DesignChimp if you need to discuss any professional development.