Unique 11 is one of the first social gaming platforms aimed specifically at football (soccer) fans. The platform enables fans to engage further with their favourite sport in a fun and rewarding environment, whilst connecting with like-minded fans over a shared passion.
We developed a fully customised and unique software system that embraced the concepts of gaming, social media, fantasy football and of course, sport. In doing so we produced a complex, highly data-driven gaming platform that made use of gamification, artificial intelligence and predictive analysis.
In addition to the extensive software development, we had full creative control of Unique 11’s branding and digital marketing campaigns. We designed their logo, corporate branding, social media presence and videography to appeal to their target demographic of young sports enthusiasts.
Having full creative control meant we were able to produce highly tailored and reactive marketing campaigns. We developed a content strategic that we rolled out via Unique 11’s blog and integrated with their social media channels via Facebook Pixels to perform highly effective segmentation and re-targeting. We were able to onboard 10,000+ users for Unique with a cost per acquisition (CPA) of just £0.80.