10 Ways to Decrease your Bounce Rate
Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website. If you’re average bounce rate is 75%, this means that 75% of the people who come to your website leave after only viewing the page they entered on.
The key is to make sure that once visitors land on a page, they are drawn to visiting even more pages throughout your site. If you follow these tips, you should – over time – see a noticeable decrease on your bounce rate:
- Ensure any outbound hyperlinks are set to open in a new window. If a visitor likes what you’re talking about and clicks through to an external link you have provided, this will be registered as a bounce.
- Offer lots of engaging content. If there isn’t much to read on your website, or nothing new for regular readers, they will leave with spending much time on your website. Treat them to interesting content, as often as possible.
- Encourage comments.
- Make a feature of the most popular posts by including a “popular posts” box in your sidebar.
- Increase the number of internal links in blog posts so keep visitors clicking through to other areas if your website.
- Offer a clear call to action on every page. This could be signing up your e-newsletter or a Buy now button.
- Take care over your website design. If your website is difficult to read then visitors won’t spend very long trying. Your website is your shop window, so make it visually appealing with well-placed images and a good, clear design and layout.
- Regularly revise your keyword list to make sure it is still relevant for your website, and – wherever possible – include your keywords in page and blog titles.
- Your website page loading time is crucial. It pretty much goes without saying these days but nothing really effects bounce rate like having a web page that takes 10 seconds to load.
- Make sure your website is accessible on mobile devices. More and more visitors are accessing the Internet via the phones and tablets. If your site cannot be accessed or easily read on a mobile device then your site will struggle.