How to Grow a Facebook Following
Has your Facebook page growth has stalled, you’re no longer getting any interaction from your users and you’re left wondering how to grow a Facebook following? Then maybe you should start to examine your Facebook activities to grow your Facebook following. It could be helpful to assess your current and past strategies to figure out what hasn’t been working and what aspects to expand on.
I have outlined below some useful tips on how you can actively grow your Facebook following.
Share Original Content
Content is and always will be king. When users share your content your name travels with it, acting as an excellent source of promotion. You should also bear in mind that it is true that a picture says more than words ever can, so where possible, you should add original images as part of your content.
However you should always make sure that you are following all applicable and relevant copyright laws. To prevent other writers from infringing on your own copyright you should brand your text and images with your name.
Connect with Other Page Managers
This can be a very useful and effective opportunity for cross promotion if you can manage to make live connections with other pages with a similar demographic to yours.
By interacting with organisations and partaking in joint ventures with a similar clientele you can both benefit from reaching out to each others audiences by sharing and liking each others posts. This is a great way of becoming visible to a whole new audience that was previously inaccessible and enable you to grow your Facebook following in a entirely new way.
Link your Profile to your Page
This may seem an obvious way to grow your Facebook following but so many people are seemingly skipping this step. If users come across your personal profile on Facebook, it makes sense that you should make it easy for them to navigate to your business page.
One situation that you want to avoid is people listing their place of work but not being able to properly link to the correct Facebook page. In this instance a “Community Page” is created with the same name with a strange suitcase icon. A situation can then arise whereby people start liking the Community Page rather than your real Facebook Page.
Tag your Page from your Personal Profile
Business pages do not receive as much visibility in news feeds as personal pages. For this reason you should make it easier for your friends to view and like your page by tagging your business page in your personal posts. Rather than share the status, people who mouse over your page name in your post can easily like the page direct from your post.
Add Facebook to your Email Signature
Consider how many emails you send every day. Now consider how many promotional opportunities you are missing out on to grow your Facebook following by not attaching a gentle reminder to like your Facebook page in the form of an email signature. Many email programs such as Hotmail and Gmail make it extremely easy to customise your email signature so there is nothing stopping you.
Comment on Other Pages
This is a great way to gain exposure for your business page within a particular target audience. Just be sure to concentrate your efforts on pages where the audience is active and of interest to you. A bonus of this activity is that it will encourage other businesses to engage and interact with you on your page thus driving more visitors to your page.
Just remember to contribute to the conversation in order to authentically build the relationship. This will take time and effort on your behalf but its a good habit to get into so that you gain better visibility for your page.
Add a Like button to your Website
The Like button is one of the biggest sources of likes for a page and it is essential if your website is receiving good constant traffic. It’s very straight forward to add Like buttons – there are plenty of possible configurations on the Facebook Developers site.
There is a wide range of options available with HTML5, XFBML, iFrame and URL options available. The easiest method is simply pasting the code into a text widget on your sidebar, so there really is no excuse for not having a Like button on your site.
Advertise your Page on Facebook
There are many options currently available for advertising on Facebook. This is seen by many as the cop-out way to grow your Facebook following but it should definitely be considered. You will need to evaluate each to decide which offers the best value for you and your business. However I would recommend using a Sponsored Like Story. This will advertise your page to friends of your current fans and provide useful social proofing by showcasing that the user’s friend also likes your page.
As an added bonus, Sponsored Like Stories are also generally cheaper to run, but you won’t have any ad copy to help convert people into fans. Your Sponsored Like Story will target the friends of your fans, but you may find it useful to use the regular Facebook targeting features to narrow the audience to your ideal demographic.
Run a Contest
This can be a great way to generate new likes for your business page and a fun way to grow your Facebook following. However it does cost some money to run a contest but hopefully you will have a marketing budget set in place to cover such activities.
It is important to note that you must run a Facebook content through an app but there are many apps available and they are relatively easy to set up by yourself. Running a contest is a great way to promote your brand in a fun way but running it with a like-gate will provide the ability to make sure people like your Page before they enter.